Who we serve—
Our ideal consumer is searching for simplicity and meaning within their daily life.
They are creating spaces of comfort at work, on the go, and in their home.
What are their interests?
They appreciate nature, rituals and self-care:
Sending hand-written letters
Taking pictures of special moments — the sunset, collecting rocks
from the water’s edge and unique flowers that cross their pathTreats themselves to flowers during their weekly grocery trip
Loves deeply and delights in the details
What are their pain points & challenges?
Life is busy; Finding time for themselves is tough.
Staying organized; They are the chaos coordinator in their life.
Staying connected with friends.
What are their values and beliefs?
Relationships are valued highly. Their friendships are few, but cherished. Their family, may be chosen or by blood, and are their priority.
They believe in rituals and routines. They write down their plans to keep everything in order.
They want to be present for the moment rather than be attached to their devices.
They are willing to splurge on items that will add value to their day through joy, delight or purpose.
What are their goals and aspirations?
Slow and soft living…
They are nostalgic in a way that doesn’t prohibit their growth, but in a way that they miss a life when things were slower and much more offline.
They are looking for ways to enrich their lifestyle and appreciate the special people in their life.
